Learn Next Level Content Marketing To Double Your Writing Income In 2020
March 2-3, 2020
University of South Florida • Downtown St. Petersburg, FL
Join Us For 2 Days Of Awesomeness!
Double Your Business With SEO In 2020
We'll show you what's changed in the industry and where its going so you can take advantage of it.
Build, Monetize, & Grow Your Sites
Learn how to start, grow, and monetize a personal blog and turn it into a sustainable income. 
Learn SEO & Content Marketing
We'll break down everything you need to know to get caught up to speed on SEO in 2020, PLUS learn how to become an expert content marketer.
Meet The HOTH
Give some real life high fives to the names you've only met virtually!
Learn SEO & Content Marketing
Develop your writing and marketing skills to make more money!
Meet and greet with SEOs, marketers, professional writers and more.
Amazing Speakers & Sessions
April Sutphen
Alli Hill
Writer & Digital Marketer
Phil Dorling
Writer & Director
Alyssa Lott
Digital Communications Strategist
Chloe Taylor
Educational Consultant
Ben Mattice
Anna Spooner
Writer & Freelance Expert
HOTHCON 2020 Schedule

Unless otherwise noted, all HOTHCON Events will be held 
in the USF St. Petersburg University Student Center Ballroom.

March 1st, 2020
Arrival Day + Meet & Greet
4:00 - 8:00 PM
Networking Event with Apps and Drinks
3 Daughters Brewery
222 22nd St S. 
St. Petersburg, FL 33712

March 2nd, 2020
Day 1
9:00 - 11:00 AM
Registration and HOTH HQ Tour
Start your morning off right with fresh coffee and snacks!

111 2nd Ave NE, 
St. Petersburg, FL 33701
Suite 1500
12:00 - 12:40 PM

Pre-Conference Lunch
Lunch will be served in the ballroom and it will also be an opportunity for networking before the conference starts.
12:40 - 1:00 PM
Welcome To HOTHCON!
1:00 - 1:50 PM

Opening Keynote: Putting the “Freedom” Back in “Freelancing": Nathaniel and Michelle FitzGerald 
2:00 - 2:50 PM 

Ask The HOTH Anything (About SEO) Panel Discussion 
3:00 - 3:30 PM

Break and Late Registration 
3:30 - 4:20 PM 

HOTH Ones Live: How to "Spice Up" Your Writing 
4:30 - 5:20 PM 

How to Be a(n Even More) Successful Freelancer in 2020 Panel and Workshop: Camille Moore, Ben Mattice, Alli Hill, Anna Spooner, April Sutphen 
About Ben:
Three years ago, Ben Mattice made the blind jump from full-time employment to full-time freelance writing. Since then, he's written hundreds of blogs and web copy pages for clients both locally and internationally. His bylines include,, and When not writing for clients or analyzing SEO, he writes fiction. His short story The Transmissions was a finalist for the 2015 Aeon Award. Ben lives in Walla Walla, WA with his wife, three dogs, two cats, and two rats. 

About Alli:
Alli Hill is a four-year freelance writer, digital marketer, and speaker who has hiked among black bears, launched herself out of a moving airplane, and trekked Tallulah Gorge. Her illustrious list of clients includes private jet services, travel and lifestyle, real estate, SaaS, weddings, health and wellness, and all things business. Away from the keyboard, Alli enjoys kayaking, hiking, and exploring new places with her husband and two kids. Her background in theater has made her likely to break out into song and takes the phrase “Dance like nobody's watching” quite literally. She is also the Founder and Director of FreelanceSpeak, a blog that speaks the language of freelancers and serves as a roadmap for creative careers.

About Anna:
Anna Spooner started her writing business in 2011 and left her full-time job to freelance in 2014. She's proud of the five years she's had as a full-time freelancer, and it doesn't hurt that she's making more than her previous job - by a lot! She has multiple clients that include HOTH and runs the free Facebook group Full-Time Freelance Writing. She's made mistakes but learned from them and can't wait to share tips and tricks so you can be successful too.

About April:
April is currently living the semi-retired life in beautiful Florida with her husband and son. She’s been a proud contributor at the HOTH for 3 years and has her MFA in creative non-fiction. When she’s not on her computer, you can find April bike riding, kickboxing, or doing puzzles (#closetnerd).
6:00 - 9:00 PM 

Evening Networking Event With Apps and Drinks
Station House
260 1st Ave S. 
St. Petersburg, FL 33701

March 3rd, 2020 
Day 2
9:00 - 9:50 AM

Authenticity in Action: Making Intentional Choices to Build Your Personal Brand: Chloe Taylor
About Chloe: 
Chloe Taylor is the founder of Chloe Taylor Technology, a STEM Education consulting company based in New York City. Her company provides services for schools, organizations, and brands focused on 21st century learning topics including computer science, robotics and 3D printing. Originally from Pittsburgh, Chloe earned a Bachelor’s degree from Carnegie Mellon University, where she developed an interest in innovative teaching practices and creative technology. Chloe has collaborated with brands such as HP, BrainPOP, Bustle and Sphero to promote the importance of STEM education for youth, and to bring awareness to gender discrimination in the tech industry. She has been a facilitator of Girls Who Code and supported the program for the past 4 years. In addition, Chloe is an advocate for pay equality and self-care for women in the workplace.
10:00 - 10:50 AM

Q+A with Multi-Media Content Creator Philip Dorling
About Phil: 
Philip got his start working on locally made films in his hometown, Woodstock, NY. At 19, he worked with David Strathairn and Giancarlo Esposito on Racing Daylight and would move on to become the personal assistant/production assistant to Phillipe Petite during the making of Man on Wire.

At 25, Philip wrote and directed his first feature film, Why Stop Now, starring Jessie Eisenberg, Melissa Leo, and Tracy Morgan, which premiered at the Sundance Film Festival and was picked up for distribution by IFC and released in theaters.

Phil has worked as a writer, director, and art director on a vast array of projects ranging from short films, to feature films, music videos, commercials, and book-to-film adaptations. Phil’s strengths lie in character-driven stories, heartfelt humanity, and the burning desires that lead us as people to our brightest triumphs and our darkest truths.
11:00 - 12:30 PM

Making Self Care Part of Your Process Panel and Workshop
12:30 - 2:00 PM
Lunch Break (Offsite)
Enjoy the 80+ restaurants within a 5 min walking distance of downtown St. Petersburg.
2:00 - 2:50 PM

HOTH Trivia hosted by Christian Cappoli 
3:00 - 3:50 PM

Closing Keynote: So You Think You Can Go Viral: A Quickfire Guide to Writing for Social Media: Alyssa Lott
About Alyssa:
Alyssa Lott is a digital communications strategist and writer with experience in government, corporate, advocacy, and political communications. She currently works at Precision, a PR and communications firm. She helps her clients craft and execute strategic communications across digital mediums like social media, email, SMS, and more. Previously, Alyssa led creative and social media communications for the City of New York in Mayor de Blasio’s office. Before turning to communications, she worked at Permal, a hedge fund, and Legg Mason affiliate. She's known to play in the occasional improv show and lives in Brooklyn with her two cats, Squid and Tuna.
4:00 - 4:30 PM

HOTHCON Wrap Up and Closing
We'll wrap up the conference with a bang and close it out before we set sail.
Enjoy a quick break for refreshments.
6:30 - 10:00 PM
Private Dinner Yacht Cruise
Join us for an amazing dinner yacht cruise from Star Lite Cruises included in your ticket.

The cruise will pick up the group at the famous Vinoy Basin, walking distance from the event hotel.

Vinoy Basin
332 Beach Dr NE
Saint Petersburg, Florida 33701

Note: This not the normal pickup area for the cruise, they are picking up HOTHCON attendees special so that you don't have to travel as much! All participants must bring their ID to the boat.

Boarding at 6:30 pm; Departing at 7:00 pm
Cocktail Attire

For VIP Members: See HOTH staff for special VIP seating.
Where To Stay: Hotel & Conference Center + SPECIAL OFFER!
Get breakfast and free wifi at The Hyatt Place St. Petersburg.

Book online or by phone.
Central Reservations: 1-800-993-4751

Hyatt Place Downtown St. Petersburg (Website)
25 2nd Street North
St. Petersburg, Florida, USA, 33701
Tel: +1 727 220 0950
Special Offer When Staying At The Hyatt
Stay at the Hyatt during HOTHCON and get access to our digital bonus pack!

Includes HD recordings of all sessions - $199 VALUE
How To Quickly Increase Your Sales Training - $199 VALUE


Where To Fly: Airports
You'll want to fly into either of these 2 airports:

Tampa International Airport (TPA)
Downtown St. Petersburg is located ~30 min from the TPA airport.

St Pete / Clearwater Airport (PIE)
Downtown St. Petersburg is located ~10 min from the PIE airport.
HOTH Office
The office is located just a few blocks from the conference.

111 2nd Ave NE Suite #1500 (15th Floor)
Saint Petersburg FL, 33701
United States
Taxi Service and Uber available In Tampa Area + Downtown St. Pete.
Where To Eat
HOTH CON is located downtown St. Pete, with 80+ restaurants in walking distance!
Email us at with any questions!
The HOTH Knows How 
To Have A Good Time!
You won't want to miss it!
Any questions? Email us at
Q: Where do we park?
A: There are a few lots near the event space (though you may have a short walk). Al Lang Stadium Parking and the Sundial Parking Garage are both fairly close to the event space. Uber and Lyft are both available in the area.

Q: Where would you suggest we go for lunch?
A: St. Pete is unique because it's packed with local restaurants unique to the city! Here are a few favorites of the HOTH team:

Bella Brava
Sab Cafe
Stillwater Tavern
The Avenue
Red Mesa Cantina
Ford’s Garage

Here's a list from the Downtown St. Pete website:

You can also check out this site for some local daily deals:

 Advanced issues found
Q: What if I can't make it to a cocktail party?
That's fine! We just ask you inform our volunteers when you check in. 

Q: What should I wear?
A: For the conference, smart casual is fine! You can also rock a HOTH shirt. ;) We'd suggest wearing cocktail attire for the Yacht Dinner.

Q: What will be served at the evening events?
A: Heavy appetizers and drinks will be served at the Sunday and Monday evening events. Tuesday’s Yacht cruise includes dinner.

If you have any other questions, feel free to email

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